Google adds structured data support for pros and cons on product markup
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
Barry Schwartz | Aug 5, 2022 at 8:54 am ETNow Google will now show the quoted text in the snippet where that exact phrase appears on the page.
Barry Schwartz | Aug 4, 2022 at 12:05 pm ETIt took only six days to roll out, we expected it to take at least 14 to 21 days to roll out.
Barry Schwartz | Aug 4, 2022 at 10:57 am ETGoogle has confirmed this Perspectives box is a test but would not tell us more on how this works.
Barry Schwartz | Aug 4, 2022 at 10:39 am ETThese labels can help some businesses with visibility and potentially increase conversions.
Barry Schwartz | Aug 3, 2022 at 9:00 am ETGoogle is updating something in Search Console and for now, you can't issue new validation requests.
Barry Schwartz | Aug 1, 2022 at 11:26 am ETGoogle refined the YMYL content, added clarifications on low quality pages and more on EAT.
Barry Schwartz | Jul 28, 2022 at 2:21 pm ETAlthough, Google said these free listings may "have limited visibility on Google."
Barry Schwartz | Jul 27, 2022 at 4:25 pm ETThis update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
Barry Schwartz | Jul 27, 2022 at 1:30 pm ETThis may impact your click through rate from Google Search, so keep an eye on it.
Barry Schwartz | Jul 26, 2022 at 8:31 am ETThis is a feature many search marketers use for keyword research, and searchers use it for query expansion.
Barry Schwartz | Jul 21, 2022 at 9:12 am ETFor small businesses, this can help reduce necessary resources to respond to customer questions in Google Search and Google Maps.
Barry Schwartz | Jul 20, 2022 at 4:46 pm ETPreviously, Google only supported DNS verification using the TXT method.
Barry Schwartz | Jul 20, 2022 at 8:08 am ETIs this the second generation of Google Glass, how will this change the future of search and marketing?
Barry Schwartz | Jul 19, 2022 at 1:57 pm ETA reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Barry Schwartz | Jul 19, 2022 at 8:32 am ETIf you are not seeing traffic from Google for new content you published, you are not alone.
Barry Schwartz | Jul 15, 2022 at 11:00 am ETYou can no longer use the app to make profile edits, communicate with customers and so on.
Barry Schwartz | Jul 13, 2022 at 8:00 am ETThis report can give you deeper insight into indexing issues and saturation within Google Search.
Barry Schwartz | Jul 11, 2022 at 12:12 pm ETThis is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
Barry Schwartz | Jul 11, 2022 at 11:06 am ETThis change was made after a study showed on average about 50% of queries were removed from the reports.
Barry Schwartz | Jul 11, 2022 at 8:00 am ET