Lily Ray

Lily Ray is the Senior SEO Director and Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, B2B and CPG sites. She loves diving into algorithm updates, analyzing E-A-T, assessing quality issues and solving technical SEO mysteries. Lily leads an award-winning SEO team at Amsive Digital and enjoys sharing her findings and research with the broader SEO industry.

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