The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Analytics & Conversion
Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
- GA4 brings new and familiar concepts to the future of analytics
- The role of paid search in attribution
- What is Google Data Studio and how you can use it
- How to migrate to Google Analytics 4: A step-by-step guide
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
Although Google Analytics 4 is a brand new platform that may look and feel different, not everything is unfamiliar.
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.