Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Search Engine Land is your source for commerce news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
- 6 Amazon marketing strategies to implement in 2022
- When it comes to prioritizing digital experiences, it’s either now or never
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.