Twitter launches Location Spotlight for all professional accounts
The new features lets local businesses display their address, hours and more information at the top of their Twitter profile.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Twitter tests CoTweets, co-authored tweets
The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
Twitter launches Campaign Planner
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
New Twitter ‘Search Subscribe’ feature coming soon?
You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want.
Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.