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Good morning, Marketers, how is it August already?

Before we dive into the new month, let’s take a quick look back. Our fantastic group of subject matter experts continues to deliver required reading every day on Search Engine Land, providing some great how-tos, tips and insights.

In today’s newsletter, I’ve rounded up our top six most-read contributed articles from the past month, just in case you missed them or never got around to finishing some of them. Thanks and congrats to the following contributors:

  • Jackie Chu
  • Olaf Kopp
  • Menachem Ani
  • Bruce Clay
  • Dan Taylor
  • Janet Driscoll Miller

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

11 Google Sheets formulas SEOs should know

Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.

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How to use 12 micro intents for SEO and content journey mapping

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.

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Responsive Search Ads take center stage – are you prepared?

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.

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How to set up Performance Max campaigns the right way

Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.

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Webinar Tomorrow: Modernize your marketing work

When marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change.

RSVP Today!

Creating new content vs. optimizing old webpages: Which is better for SEO?

You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.

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Report: The State of Organic Marketing in 2022

A survey of top marketers to understand best practices, pain points, future plans for success, and SEO priorities for 2022 and beyond.

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How content consolidation can improve your SEO performance

Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.

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How to migrate to Google Analytics 4: A step-by-step guide

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

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Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, GA4, and more.

Choose your Master Class

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